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Does a free AI visibility report get re-opened, and by which door? 6 real checks, 12 report loads, all within 55 minutes of the check; 1 load through the report email, 1 through a return bar, and one checker came back from ChatGPT twice at 37 and 40 hours without opening it
Read on 2026-09-16 from our own event tape, real external persons only: the 6 real free checks run on this site since June produced 12 report loads, 6 of 6 reports opened and 4 of 6 opened more than once, but every load landed within 55 minutes of the check and none after the first hour. Of the 9 lifecycle emails on the ledger, 1 can be tied to a load (a mail-app referrer 7 minutes after the report email) and the 5 follow-ups were followed by 0 loads. One checker came back to the home page from a ChatGPT conversation twice, 36.7 and 40.1 hours after the check, in two new sessions, and did not open the report. The return bar that should have offered it emitted 0 real "shown" rows in its 16 days, and the AI-referral detector wrote 0 rows for the two returns; both were sensor defects, fixed today and never back-filled.
The question and the instrument
Yesterday's read ended at the report: 6 lifetime checks, 6 reports opened, 4 opened more than once, 1 paid click. "Opened more than once" says nothing about when or how. A practitioner who sends a free report by email and offers a way back on the site wants to know whether anyone returns to the report after the session that produced it, and through which door: the email, a link on the site, a typed URL, a chat engine that remembered the page. This read answers that for every real check on our tape.
Counts are of real external persons, as our instrument defines them: our own identities, our own network egress, capture probes and two datacenter shapes are excluded, and every count below has a raw query beside it in the artifact. A "door" is the referrer and session of a report load: the report page rendered by the check itself, a load in the same session with no referrer, a load in a new session with no referrer, a mail app, or the return bar. The return bar is a "Your report" link on the home page for a browser that has already run a check, live since 2026-08-31.
| Sensor | Event | Live since | State at this read |
|---|---|---|---|
| Report opened | report_viewed | 2026-06-27 | working |
| Return bar shown | report_reentry_shown | 2026-08-31 | dropped until 2026-09-16 12:43Z (fired before the analytics client initialised); 0 real rows lifetime, 3 probe rows after the fix |
| Return bar clicked | report_reentry_clicked | 2026-08-31 | working; 1 real row lifetime |
| AI referral detected | ai_referral_detected | 2026-06-27 | one row per browser tab until 2026-09-16 12:56Z; now one per session |
| Lifecycle email sent | emailSends ledger | 2026-07-18 | working; 9 rows on these checks |
Every report load on the 6 real checks, by door
| Door | What it is | Loads | Loads after the first hour |
|---|---|---|---|
| The report page after the check | The page that renders when the check completes | 6 | 0 |
| Same session, no referrer | A reload, or the report email opened in a client that sends no referrer | 2 | 0 |
| A new session, no referrer | Typed, a bookmark, or an email client that sends no referrer; both loads within the first hour | 2 | 0 |
| A mail app | The report email, opened in the Gmail app on a phone | 1 | 0 |
| The return bar on the home page | "Your report" on the home page for a browser that has a saved check | 1 | 0 |
12 loads, 0 after the first hour. The longest gap between a check and its last load is 55 minutes, on the one check that led to a checkout session (2026-07-13): that reader opened the report 4 times in two sessions inside an hour. The mail-app load is the 2026-09-14 phone checker opening the report email in the Gmail app 7 minutes after the check. The return-bar load is the 2026-08-28 checker, who went from the report to the home page and back through the bar 1 minute later; that click is the only real return-bar row the tape holds.
Per check
| Check | Arrived from | Loads | Minutes, first to last load | Doors after completion | Emails on the ledger | Loads after any follow-up |
|---|---|---|---|---|---|---|
| 1 · 2026-06-30 | no referrer | 1 | 0 | none | before the ledger | before the ledger |
| 2 · 2026-07-13 | no referrer | 4 | 55 | same session, no referrer; a new session with no referrer; a new session with no referrer | before the ledger | before the ledger |
| 3 · 2026-07-29 | no referrer | 1 | 0 | none | report-free, followup1, followup2 | 0 |
| 4 · 2026-08-28 | claude.ai | 2 | 1 | the return bar on the home page | report-free, followup1, followup2, one-to-one | 0 |
| 5 · 2026-09-14 | chatgpt.com | 2 | 2 | same session, no referrer | report-free | no follow-up yet |
| 6 · 2026-09-14 | no referrer | 2 | 7 | a mail app | report-free | no follow-up yet |
The email ledger began on 2026-07-18, so the first two checks have no email rows. For the four that do: 9 emails, 5 of them follow-ups at 48 and 120 hours (and one hand-written note at 141 hours), and 0 of the 5 follow-ups were followed by a report load. The two 2026-09-14 checks get their first follow-up today, after this read.
Returns to the site after the check
5 home-page loads by a checker after that checker's check, 2 persons. 3 were inside the check's own session (the 2026-08-28 checker's bar round-trip, and the 2026-09-14 checker 25 minutes after the check, still on the referrer that brought them). The other 2 are the same 2026-09-14 checker in two new sessions.
| Return | Hours after the check | Referrer | Session | Pageviews in that session | Report loaded after it | Return bar | Detector row |
|---|---|---|---|---|---|---|---|
| 2026-08-28 17:02Z | 0 | claude.ai | the check's session | 8 | yes | clicked | n/a (arrival row exists) |
| 2026-08-28 17:02Z | 0 | claude.ai | the check's session | 8 | no | shown sensor dead; no click | n/a (arrival row exists) |
| 2026-09-14 17:57Z | 0.4 | chatgpt.com | the check's session | 6 | no | shown sensor dead; no click | n/a (arrival row exists) |
| 2026-09-16 06:15Z | 36.7 | chatgpt.com | new | 1 | no | shown sensor dead; no click | 0 |
| 2026-09-16 09:39Z | 40.1 | chatgpt.com | new | 1 | no | shown sensor dead; no click | 0 |
The two late returns are one person, 36.7 and 40.1 hours after their check, each a single home-page pageview with chatgpt.com as the referrer and nothing after it: no report load, no form touch, no click. The check itself had arrived from ChatGPT, through the guide on checking whether AI recommends a business, so the door back was the same conversation, or a new one that produced the same link.
What the site could not measure
- Whether the return bar was on the screen. The bar's "shown" event was queued before the analytics client had initialised and dropped, on every page load since 2026-08-31; the tape holds 0 real "shown" rows against 1 real click, which is the proof the bar rendered at least once. Fixed 2026-09-16 12:43Z (events fired before initialisation are now queued and flushed); 3 probe rows read back since. The two returns happened at 06:15Z and 09:39Z, before the fix.
- That the two returns were AI referrals. The detector's guard against double-counting was keyed on the browser tab, so a tab that had already produced one detector row on 2026-09-14 produced none on 2026-09-16 in two new sessions. Re-keyed on the session at 12:56Z today. Neither row is back-filled; the count stays 0 and the instrument labels the rows "same-tab return".
- Which emails were opened. Our sending provider's logs are closed to the keys we hold, so an email counts as a door only when a load carries a mail-app referrer. A report email opened in a desktop client that strips the referrer lands in the "no referrer" rows.
Reading
On this tape a free report is read in the session that produced it and not again. 4 of 6 "opened more than once" collapses to 6 extra loads inside 55 minutes. The follow-up emails, sent at two and five days, have 0 loads to show for 5 sends. The one person who came back days later came back through the chat engine that sent them, to the home page, and left without the report; the two things that would have told us what they saw on that page were both broken. The sample is 6 checks and one late returner; these are counts, not rates.
The next read, pre-registered
- 1On 2026-09-30, the two 2026-09-14 checks will have had both follow-ups (48 h and 120 h). Statement: 0 or 1 of the 4 follow-up emails is followed by a report load. 2 or more and the follow-ups are a door after all.
- 2On the same date, every home-page load by a known checker after 2026-09-16 12:43Z prints a "shown" and "clicked" cell from the fixed sensor. Statement: if any such return happens, the bar is shown on it; if the bar is shown and not clicked on every return, the bar is not the door.
- 3On the same date, any new-session return from an AI engine by a known checker after 12:56Z carries a detector row. Statement: rows equal returns.
Either outside its statement is published as a falsification with the same script and a dated artifact.
Does a free AI visibility report get re-opened after the session that produced it?
Not on our tape. 6 real checks, 12 loads, all within 55 minutes of the check, none after the first hour, read on 2026-09-16.
Which door brings someone back to a free report?
On 12 loads: the report page at completion 6, a load with no referrer 4, the report email in a mail app 1, the return bar on the home page 1. 5 follow-up emails, 0 loads after any.
What did the checker who came back from ChatGPT do?
Loaded the home page once at 36.7 hours and once at 40.1 hours after the check, in two new sessions with chatgpt.com as the referrer, and did nothing else: no report load, no form, no click. The return bar's "shown" sensor and the referral detector both missed those returns; both were fixed on 2026-09-16.
Artifact
`content/news/report-reopen-cut-2026-09-16.json` holds every real check's loads with minutes and door, the lifecycle emails on each with loads after them, every later home-page return by a checker with its session, referrer and the sensor state at that instant, the return bar's rows lifetime with probe rows named, and 24 self-checks, each an instrument count against a raw query. The script is `content/news/report_reopen_cut.mjs`; this post is rendered from the artifact by `report_reopen_post.mjs`. No business names, addresses or locations are in either.
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