For law firms
What does AI tell potential clients about your law firm?
Someone hurt in a car accident doesn't just Google “personal injury lawyer” anymore — they ask ChatGPT, Perplexity, or Gemini who to call. If AI doesn't know your firm, it confidently recommends another one. AskedAbout shows you exactly what the four major AI engines say when clients ask about your practice area in your city.
Run a free AI visibility checkWhat we found auditing real law firms
We ran AI visibility audits on five established US personal injury firms — real firms with strong websites, active blogs, and decades of practice — asking the engines the questions their clients actually ask (“who is the best personal injury lawyer in {city}?”).
- Average AI Visibility Score: 20 out of 100.
- The firms appeared in only about a third of AI answers about their own market.
- In 3 of 5 audits, the engines named a competing firm more often than the firm itself. In one Las Vegas audit, a rival was recommended three times before the audited firm appeared twice.
- Every audit surfaced at least five named competitor firms — AI answers aren't vague; they send your callers somewhere specific.
Strong SEO did not save these firms. Several rank on page one of Google and still scored under 20, because AI engines weigh different sources: directories, “best lawyer in {city}” listicles, reviews, and cross-site consensus.
Why this matters more for law firms than almost anyone
A single signed PI case is worth thousands of dollars in fees. The client journey starts with one question — and AI engines answer it with two or three firm names, not ten blue links. If you're not one of those names, you don't lose a click. You lose the case to the firm AI named instead.
How the free check works
- 1Enter your firm name, practice area, and city — takes 60 seconds.
- 2We ask the major AI engines the questions your clients ask.
- 3You get an AI Visibility Score (0–100), how often you're mentioned, and which firms AI recommends instead of you.
The full audit ($79, one-time)
AI engines don't give the same answer twice — in our testing, most brand names that appear in one AI answer vanish when you ask again (see our run-to-run consistency data). A single screenshot can't tell you where you stand. The Full Audit asks 25 real client questions across ChatGPT, Perplexity, Gemini, and Claude, sampled 3 times each — 300 answers — and reports frequencies: your mention rate per engine, share-of-voice against named rival firms, which sources the engines cite, and a prioritized fix plan you can hand to whoever runs your website. No subscription, no $500/mo enterprise dashboard — see how AskedAbout compares to the other AI visibility tools.
FAQ
Do AI engines actually recommend specific law firms?
Yes, by name. In every law-firm audit we've run, the engines returned specific firm names — typically two to five per answer — with reasons (“known for trial verdicts”, “strong client reviews”).
We rank #1 on Google. Doesn't that cover us?
No. Two firms in our audit set ranked on Google's first page for their main keyword and still appeared in under half of AI answers. AI engines synthesize from directories, reviews, and editorial mentions — not just your search rank.
Is this ethical / bar-compliant?
The audit only reads what public AI engines already tell millions of users. There's nothing to disclose and no advertising involved — it's market intelligence about your own name.
What do I get for free vs. $79?
Free: your score, mention rate, and top competitors from a quick sample. $79: 300 answers across 4 engines with statistical frequencies, source citations, and a fix plan.
See your number
A free 60-second check shows what AI says about you.
Method — we query the official APIs of each AI engine, with web search where supported. Answers vary between runs; the full audit repeats every question and reports frequencies, never one-off snapshots.